What is serial advertising like and what effect does it have on the audience?

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The ability to deliver content over a long period of time in a simple and conceptual way to engage the audience

The first step is to interpret the concept of serial advertising and separate it from the advertising series. The serial content tells a story, which connects each part, while the advertising series is in fact the same as a brand’s screening in one direction.

The purpose of serial content is to attract the audience’s attention and create mental curiosity to follow the next content. In advertising billboard design, the presentation of story content is inherently attractive and the delivery of content is more effective when narrated correctly.

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