Outdoor advertisement in Mashhad

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Why billboard advertising in Mashhad?

Billboard advertising in Mashhad has very high benefits. The city of Mashhad, located in the north of Khorasan Razavi province with a population of 3 million people, is the second most populous city in Iran and thanks to the holy shrine of Imam Reza (AS) annually receives 27 million pilgrims from inside the country and 2 million pilgrims from abroad. Also, the tourist area of Torqabeh Shandiz, 30 km from Mashhad, with a daily reception capacity of about 20,000 Iranian and foreign tourists, has played a significant role in strengthening the tourism industry. Therefore, environmental advertising in Mashhad has a high impact.

Billboard advertising in Mashhad

Why invest in billboard advertising in Mashhad?

Due to its geographical location, communication routes with other cities and the existence of large industrial manufacturers, a suitable platform has been provided for billboard advertising in Mashhad.

The province is known as the second hub of car production and the main producer of leather. Mashhad, with its numerous university and higher education centers, especially Ferdowsi University with more than 23,000 domestic and foreign students, as well as Imam Reza International University, Razavi University of Islamic Sciences, Ferdowsi University of Medical Sciences and its International Branch, has become the second university in the country after Tehran.

William Bernbach

William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm’s breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. DDB grew to become the 11th largest advertising agency in the United States by 1976, when Bernbach stepped aside as chief executive officer to become chairman of the executive committee.

William Bernbach

William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm’s breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. DDB grew to become the 11th largest advertising agency in the United States by 1976, when Bernbach stepped aside as chief executive officer to become chairman of the executive committee.

Economic justification of environmental advertising in Mashhad

In Khorasan Razavi province, steel has the highest share of investment. This province has the capacity to create 10,000 research and university jobs.
With the completion of the production chain in Mashhad, the steel industry has become the largest industry in this region. Another important point of this province is the mass production of saffron. It is obvious that Iranian saffron is the top world brand. Currently, 75% of the country’s saffron is exported.

Rent billboard in Mashhad

Better choice in colors, more efficiency in billboards

Specialized studies of environmental advertising efficiency show that the use of color psychology in the advertising industry is one of the main pillars. Proper use of color tools in advertising design has a tremendous effect on attracting the audience’s attention. Also, by using the psychological effect of colors, we can arouse emotions such as: passion, excitement, temptation, etc. in people, which is the key to the success of many advertising campaigns. You are invited to read the rest of the article on the magic of color and its high impact on professional advertising.

Billboard advertising prices in Mashhad

Dimensions and location have a great impact on the price of advertising billboards in Mashhad. Advertising experts believe that the main criterion for the effectiveness of environmental advertising is the correct selection of the busiest areas of the target brand.
Now, if these strategic points are selected with the help of advertising experts and in the form of advertising campaigns, we will see higher efficiency and at the same time more cost-effective of these campaigns. Creating a professional advertising program along with booking advertising billboards in Mashhad will help to better execute the advertising plan and use the golden time of advertising.

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