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The psychology of color in advertising
Today, research on color and its effects is very popular among various researchers. The first reason for the importance of color is due to the faster processing of optical signals received by the visual system than audio signals by the auditory system. In 1802, Thomas Young (18th century physicist) proved this by defining the experiment with a glowing body.
Colors are used as a symbol of a value. These values can be the same at the level of a country and even internationally, for example, white is used as a symbol of international peace.
Main colors
Red
(Energy, War, Danger, Power, Empathy, Love, Anger, Courage, Excitement, Speed, Warmth)
Red has the highest threshold of excitement in humans and is an exciting color and appetite stimulant. It also tempts the customer to buy.
Suitable areas for using this color: food industry, fashion, sports, emergency services
Yellow
(Bright, illuminating, warming, sunny, radiant)
Yellow is a symbol of glory and color of happiness, energy and vitality. Yellow is also reminiscent of the sun.
Suitable areas for using this color: baby accessories, entertainment products, food, automotive technology
Blue
(Steady, calm, cool, silent, trustworthy, truth, depression, cold, winter, conservative)
Blue is stability and trust. This color also identifies an important message for the audience.
Suitable areas for using this color: pharmacy, science, treatment, counseling, treatment
Sub-colors
Green
Symbol of growth, harmony, freshness, fertility, security, money, survival, luxury, optimism, health, nature, composure, peace, spring, honesty.
Suitable business areas for use: Pharmacy, Science, Management and Recruitment, Tourism
Orange
Symbol of joy, sunshine, passion, charm, happiness, creativity, confidence, success, encouragement, excitement, cheapness, aggression, Halloween, politics.
Suitable business areas for use: road construction, finance, mining, oil, cosmetics, manufacturing.
Purple
Symbol of loyalty, power, genius, luxury, greed, wealth, extremes, wisdom, greatness, independence, creativity, mystery, magic, dignity.
Suitable business areas for use: astronomy, yoga, therapy, spirituality.
Neutral colors
Black
Power, dignity, formality, death, malice, mystery, depression, sickness, night.
Formal and stylish colors; Black in combination with light colors creates a penetrating color.
White
Light, goodness, purity, purity, perfection, freshness, peace, simplicity, snow, cold.
Suitable business areas for use: pharmaceuticals, science, high-tech products.