Billboard advertising in Urmia is one of the very good options for environmental advertising. Urmia, the capital of West Azerbaijan Province, is one of the metropolises and the second most populous city in the northwestern region of Iran. It is one of the commercial centers of the region due to its location on the Caucasus-Mesopotamia-Asia Minor highway.
Urmia has been a leader in many fields throughout history, including the first city with a medical training center, the first city where a hospital and school were established in a new way, the volleyball capital of Iran, and so on.
Advertising is only evil when it advertises evil things.
Will billboard advertising be effective in Urmia?
Urmia is located on trade routes and is used as a border terminal for import and export, so it has a good trade situation. Due to the presence of customs, this city is witnessing a large number of traders, which has led to excellent feedback from billboard advertisements in Urmia. Urmia has a good geographical position for agriculture and this issue has caused the activity of large food factories such as Orum Ada, Sandis and… in this province.
Albert Davis Lasker
Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern advertising. He was raised in Galveston, Texas, where his father was the president of several banks. Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas. He created and produced many successful ad campaigns. He made new use of radio, changing popular culture and appealing to consumers’ psychology. A Republican, he designed new ways to advertise election campaigns, especially the Warren Harding campaign of 1920, and became a philanthropist.
The position of environmental advertising in Urmia
It is believed that the city of Urmia was founded in the second millennium BC. The city has many natural and historical tourist destinations, some of which will be mentioned below:
Lake Urmia is the sixth salt lake in the world, a place of migration of different species of birds and has a very special and spectacular ecosystem.
Sheikh Tappeh Forest Park has been around since the time of the Medes.
The historical bazaar of Urmia with its traditional Iranian architecture is a relic of the Safavid era and one of the historical attractions of the city.
This city with natural and historical attractions is one of the most important cities in the tourism industry and many people travel to that city for various purposes, from business to tourism, so the advertising campaigns implemented in Urmia are highly productive.
Points for billboard design
Creativity, including innovation and ultimately the inclusion of brand colors, is one of the essential elements in the design of environmental advertising, and we recommend avoiding any stereotypes that cause bad advertising for any brand, as well as maintaining simplicity. Creating different emotions, using appropriate images and fonts, etc. are very effective techniques in billboard design. If you want to continue, follow other essential key points of environmental advertising design in our magazine.
Dimensions and location have a great impact on the price of billboards in Urmia. Advertising experts believe that the main criterion for the effectiveness of environmental advertising is the correct location in the presence of the target community of the target brand.
Now, if we combine this issue with the spice of clever choice, we can reach economically viable options and maximum coverage of the target community.
Arad Company comes to the aid of brand owners with expert advertising experts and by selecting the strategic points of the target community, they formulate cost-effective advertising campaigns.