Environmental advertising in Karaj can be one of the most effective and efficient types of advertising. Karaj is ranked fourth in the country’s metropolises. Karaj is the largest immigrant city in Iran after Tehran and for this reason it has been called “Little Iran”. Also, the population of this city is younger than other big cities of Iran, and it has the highest birth rate. Existence of abundant and suitable job opportunities in Tehran, has caused the majority of the population of Karaj to commute to the metropolis of Tehran every day. This issue has provided a suitable platform for environmental advertising in Karaj.
Why do we say that advertising investment in Karaj is fruitful?
Alborz province is known in the Iranian economy as a strategic province. The characteristics that indicate the strategic nature of the city are as follows:
-Being on the route of 14 provinces of the country,
-Proximity to the capital,
-High population density,
-Close connection with a market of about 20 million people
-Establishment of a large part of important industries and national brands in this province
As a result, advertising investment in Karaj can be mentioned as a powerful tool to increase brand awareness.
“Creativity without strategy is called art, creative with strategy is called advertising”
Prof. Jef L. Richards
Brief biography of David Mackenzie Ogilvy
David Mackenzie Ogilvy CBE (23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising”. Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
In 1938, Ogilvy persuaded his agency to send him to the United States for a year, where he went to work for George Gallup’s Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality.
Why should you book advertising billboards in Karaj?
Karaj has the main communication routes for the capital of Iran to the cities of Gilan, Mazandaran, Azerbaijan etc. Environmental advertising of business in these highways is in the public eye, this attractiveness has caused the owners of industries to display environmental advertising in the communication axes of Karaj with the metropolis of Tehran, Qazvin province etc. and these axes in the center are under the attention of advertising agencies. Therefore, in order to use the media of this path in the golden time of advertising your brand, you have to book advertising billboards in Karaj.
In this regard, first of all, developing a professional advertising program and also booking an advertising billboard in Karaj will help to carry out the advertising plan as well as possible and use this golden time.
How serial advertising has impact on the audience
Smart executives will never forget the impact of advertising slogans. Because the slogan is not just a sentence but a representative of their business and activities. Successful brands around the world, by using advertising slogans, will keep their brand in the minds of the audience and will have successful sales for many years to come.
An effective advertising slogan should have three main characteristics:
Be comprehensive – be reliable – engage the audience emotionally. To read the complete artcile click the link below.
What is the price of advertising billboards in Karaj?
Karaj, considering the large number of Tehran’s labor force, can be said to have a large population of Tehran under its umbrella. Therefore, from the perspective of environmental advertising efficiency, Karaj can be considered equal to environmental advertising in Tehran. Meanwhile, the price of advertising billboards in Karaj is much more affordable.