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Billboards are a big part of the traditional advertising market and still attract potential customers. Billboard advertising is as important today as it was in the past. Billboard advertising is very effective in building brand awareness and business development. Because billboards are placed in crowded places that are visited by many people and have a great impact compared to other marketing methods. Billboards are used to promote products and services. A billboard conveys a simple message using limited pictures and words. Billboards play an important role in building brand awareness. There are many studies that show that people respond to environmental advertising. They react and interact in different ways after observing them.
Tehran, the bustling capital for billboards
Advertising billboards in Tehran are one of the most effective environmental advertisements in the country. Tehran, the capital of Iran, is the third most populous metropolis in the Middle East and the most populous city in West Asia, with at least 9 million permanent residents and 16 million people.
Due to the unique geographical and political conditions of the capital, as well as the presence of different segments of the population in terms of tastes and interests of environmental advertising in Tehran has attracted the attention of various industries and owners across the country.
Population density in the center of Iran’s economy is 20 times that of the whole country
Tehran, the economic center of Iran, with 22 industrial towns and at least 6,000 economically active units, is one of the first industrial areas, where most brand and business owners invest the best influence to increase brand awareness and unveil their business. They know billboard advertising in Tehran. One of the most important things for displaying advertising billboards in Tehran is the careful attention and high efficiency of the audience. Due to the inevitable mental preoccupation of the audience and receiving better and more environmental advertising feedback in Tehran, it is not recommended to simply display advertising campaigns in the main routes.
Outside of Tehran, there are many highways that lead from Tehran’s neighbors to this city: Tehran’s neighbors are as follows:
From the north to Mazandaran province,
From the south to Qom province,
From the southwest to the central province,
From the west to Alborz province
From the east to Semnan province
Brief biography of Jef Richards Ph.D.
Jeff I Richards is Professor and Head of Publicity and Public Relations at Michigan State University. He was an advertising professor at the University of Texas at Austin from 1989 to 2010, serving as director of the advertising department from 1998 to 2002.
His research covers advertising regulatory issues and he has published more than 80 articles, books and book chapters. He has served on the editorial boards of Advertising Magazine, Journal of Daily Issues and Advertising Research, Advertising Education Magazine, Journal of Public Policy and Marketing, Consumer Affairs Magazine, Interactive Advertising Magazine, Advertising and Association Review, and Editor of International Internet Marketing Magazine And advertising.
Tehran Awakening and Billboard Advertising
In Tehran, hundreds of thousands of highways and highways of this metropolis are commuting daily. This traffic has led to a double valuation of media in the city, which makes the duration of advertising campaigns in Tehran much longer than other cities and therefore requires much higher budgets.
At this stage, the winner is a brand that can strategically choose excellent routes with the least visual pollution (address tree construction, etc.) for long-term display of its brand. Among the strategic and cost-effective routes for environmental advertising in Tehran are: Karaj, Qom, Saveh, Qazvin, Firoozkooh, Pardis, Haraz, Chalous, etc.
“People spend money when and where they feel good”
“People spend money when and where they feel good”
The impact of advertising strategy on product branding
Product branding in the capital of Iran will be effective only if it is done in long-term advertising campaigns. Screening of Tehran billboard advertisements in the city will incur exorbitant costs. Industry owners with advertisements at the entrances and exits of this metropolis can have advertising bombardment for branding their products by considering a suitable budget.
Are Billboards Worth Investing?
The short answer to the question of whether a business should invest in billboard advertising is that it has a direct bearing on the marketing budget. A company needs to measure how much it wants to spend on marketing. Billboard advertising ranks high in terms of cost. And on the other hand, you need to know what you are looking for. If your company is looking to grow its brand and raise awareness, billboard advertising can be a great way to do that. In the importance of billboards, it is important to note that billboards are viewed almost three thousand times a day. They are seen nearly a million times a year. Billboards today are one of the most effective tools that will play an important role in the development of your business.
hiii i live in los angeles but I have shop clothing brand sport in tehran. looking for cost to advertise on billboards need info and please counsele